Case Study

Scaling Enrollment Marketing with Digital + Field Acquisition

An integrated education marketing case covering paid media, school outreach, partnerships, events, lead generation, and conversion operations.

CompanyPoliteknik Bina Madani
ScopeStrategy • Paid Media • Partnership • Events • Lead Generation
Status / ResultMarketing Manager — 2025–2026

Context

The role combined brand building, digital acquisition, field outreach, events, partnerships, and admission-oriented lead generation.

Selected outcomes

Projects included large-scale lead acquisition, school outreach, performance advertising, collaboration campaigns, and event-led demand generation.

What this case study demonstrates

End-to-end marketing management, team coordination, acquisition planning, cross-channel execution, and translating marketing activity into measurable enrollment opportunities.