Rebuilding Fraba Labs into an SEO-First Personal Brand Hub
A self-initiated website project that turns a static portfolio into a modern WordPress system for case studies, SEO content, authority building, and career positioning.
Portfolio
Selected Work
Case studies across B2B digital strategy, industrial SEO, product content, lead generation, marketing leadership, and website systems.
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Building a Marketing Team and Digital Growth System from a Small Base
A leadership case study on team scaling, organic growth, SEO, lead generation, B2B acquisition, and operational digitalization across multiple business lines.
Scaling Enrollment Marketing with Digital + Field Acquisition
An integrated education-marketing case covering paid media, school outreach, partnerships, events, database reactivation, and admission-focused lead generation.
SEO & Lead System for Industrial Steel Supply
A search and content roadmap that mirrors how industrial steel buyers evaluate grade, application, size, urgency, cutting process, and supplier responsiveness.
Demand Generation for Industrial Cutting Machines
A demo-first digital campaign framework for bandsaw and CNC circular saw machines, designed around proof, application context, and sales-ready inquiry.
Building a B2B Digital Foundation for Special Steel
Turning product knowledge, customer pain points, technical support, and commercial flexibility into a focused digital marketing foundation for a growing special-steel business.
Scaling Enrollment Marketing with Digital + Field Acquisition
An integrated education marketing case covering paid media, school outreach, partnerships, events, lead generation, and conversion operations.
SEO & Lead System for Industrial Steel Supply
A digital marketing roadmap that translates steel grades, stock realities, cutting lead time, and customer buying questions into searchable content and lead journeys.
Demand Generation for Industrial Cutting Machines
A campaign framework for bandsaw and CNC circular saw machines, combining technical demonstration content with lead capture and sales follow-up.
Building a B2B Digital Foundation for Special Steel
Turning product knowledge, customer pain points, and sales context into a focused digital marketing plan for a growing special-steel business.