Fraba Labs Services

Digital marketing that starts with the business.

Strategy, SEO, content, campaigns, websites, and marketing systems built around your product, customer, and commercial goals — not vanity metrics.

Discuss Your Project → View Selected Work

B2B & Industrial SEO & GEO Strategy + Execution Small Marketing Teams

Audit & Strategy B2B Strategy SEO & GEO Content & Campaigns Website Marketing Ops Consulting

Not sure where to start?

Begin with a Digital Marketing Audit to identify the highest-priority opportunities before investing in more activity.

Explore the Audit →

Selected Experience

Hands-on work, not abstract advice.

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4+ yearsDigital marketing experience across execution, strategy, and leadership.

Page #1SEO visibility achieved for priority search terms in a previous role.

1,200+Leads generated over a six-month campaign period.

B2B focusCurrent work across industrial, technical, and long-consideration products.

Primary Services

Start with the problem that matters most.

These are the core Fraba Labs engagements: understanding the business, defining the digital direction, and building a system that can be executed and measured.

Digital Marketing Audit & Strategy

Know what to fix before spending more.

For businesses that already have a website, social media, ads, or scattered marketing activity — but do not yet have a clear view of what is working, what is missing, and what should happen next.

Best forNew digital initiatives, underperforming activity, or teams that need a second opinion.

What’s included

Digital presence audit
Competitor benchmark
Customer / ICP review
Website & SEO assessment
Content & channel assessment
Funnel & lead-path review
KPI recommendation
30–90 day priority roadmap

Digital Marketing AuditDiagnosis + priority findings

Rp2.500.000+

Audit + 30-Day Action PlanAudit + execution priorities

Rp4.000.000+

90-Day Digital StrategyFull strategic roadmap

Rp6.500.000+

Estimated delivery: 5–14 business days, depending on package.

Audit my digital presence →

Recommended for B2B & Manufacturing

B2B Digital Marketing Strategy

Turn complex products into a clear digital growth system.

B2B customers rarely buy after one post or ad. They search, compare, evaluate specifications, assess credibility, speak with sales, and build confidence. This service structures that journey digitally.

Best forIndustrial, manufacturing, technical products, high-ticket solutions, and long buying cycles.

What’s included

Business & product discovery
ICP / buying committee
Customer pain-point mapping
Positioning & key messaging
B2B customer journey
Acquisition funnel
SEO & content direction
Lead-generation strategy
Sales handoff flow
KPI framework + 90-day roadmap

B2B Strategy SprintFocused strategic foundation

Rp5.000.000+

Complete B2B Marketing PlanEnd-to-end 90-day plan

Rp7.500.000+

Strategy + 1 Month SupportPlan + implementation guidance

Rp10.000.000+

Estimated delivery: 7–14 business days before optional support.

Discuss B2B strategy →

SEO & GEO Strategy

Be discovered before your prospect contacts sales.

Search visibility now extends beyond traditional Google results. Fraba Labs combines technical SEO fundamentals, useful content architecture, and GEO — Generative Engine Optimization — to improve how your expertise can be discovered and understood.

Best forBusinesses with valuable expertise or products that prospects actively research before buying.

What’s included

SEO & content audit
Keyword & search-intent research
Competitor search analysis
Site architecture recommendation
Topic clusters & content gaps
On-page SEO framework
GEO content structure
FAQ / entity opportunities
Editorial roadmap

SEO AuditTechnical + content diagnosis

Rp2.500.000+

SEO + GEO StrategySearch + AI discovery roadmap

Rp4.500.000+

Monthly SEO & GEOOngoing strategy & optimization

Rp5.000.000+/mo

Estimated delivery: 5–10 business days for audit or strategy.

Discuss search growth →

Supporting Services

Strategy can also move into execution.

These services can stand alone or support a broader B2B, SEO, or campaign engagement.

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B2B Content Strategy

Turn product knowledge, technical expertise, and recurring customer questions into content people can understand and sales can actually use.

Audience & problem mapping
Content pillars & messaging
Product-to-content mapping
15–30+ content ideas
Monthly calendar & funnel direction

Content Strategy Starter Rp3.000.000+B2B Content System Rp5.000.000+Monthly Support Rp4.000.000+/mo

Discuss content strategy →

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Lead Generation & Campaign Strategy

Build a clear path from attention to action: audience, offer, message, landing page, ads, lead capture, and sales follow-up around one measurable objective.

Campaign objective & audience
Offer + messaging
Funnel & landing-page structure
Ad / creative direction
Lead qualification & handoff
KPI framework

Campaign Strategy Rp3.500.000+Campaign + Landing Page + Tracking Rp6.000.000+Campaign Management Rp4.000.000+/mo

Advertising budget is not included.

Plan a campaign →

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Landing Page & Website Strategy

Marketing-oriented websites designed around clarity, credibility, SEO, and conversion — not visual decoration alone.

Page / site architecture
Copywriting & messaging
UX and CTA flow
Responsive implementation
Basic SEO foundation
Lead-capture structure

Landing Page Rp3.500.000+Company / Portfolio Website Rp7.500.000+B2B Corporate Website Rp10–15 juta+

Hosting, domain, premium plugins, and paid third-party tools are quoted separately.

Discuss a website →

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Marketing Dashboard & Operations

Organize the system behind execution so campaign data, workflows, reporting, and product knowledge do not live in random chats and spreadsheets.

KPI & campaign dashboard
Content / lead tracker
Weekly reporting structure
Marketing SOP & workflow
Product knowledge master sheet
Reusable templates

Dashboard / Tracker Setup Rp2.000.000+Marketing Operations Kit Rp3.500.000+Complete Marketing System Rp5.500.000+

Build the system →

Ongoing Partnership

Need strategic support beyond one project?

Retainers are designed for businesses that need recurring strategic input without hiring another full-time senior marketing resource.

Limited monthly availability — new retainers are accepted based on capacity and project fit.

Strategy Partner

Rp5.000.000/month

Monthly strategy session
Performance review
Campaign review
SEO/content direction
Monthly priorities
Async consultation

Discuss retainer →

Most balanced

Digital Growth Partner

Rp8.000.000/month

Digital strategy
SEO direction
Content planning
Campaign management
Monthly reporting
Weekly coordination

Discuss retainer →

B2B Growth Partner

Rp12.000.000+/month

B2B digital strategy
SEO & GEO
Product content system
Lead-generation funnel
Marketing dashboard
Sales-marketing alignment

Discuss B2B retainer →

Retainer scope, output volume, meeting cadence, and execution responsibility are defined in the proposal before the engagement begins.

Entry Services

Need clarity before committing to a full project?

1:1 Consultation

60-Minute Marketing Consultation

For a focused audit, campaign review, website feedback, SEO discussion, B2B strategy question, or second opinion.

Rp750.000 / session

60-minute online session
Focused discussion on one priority problem
Summary + recommended next steps

Book a discussion →

Strategy Session

90-Minute Strategy Session

For more complex situations that need pre-call context, deeper diagnosis, and a prioritized action direction.

Rp1.250.000 / session

Pre-call questionnaire
90-minute online discussion
Priority analysis
Written action summary

Book a strategy session →

Team Learning

Workshop & Corporate Training

Practical sessions around digital marketing, B2B strategy, content, SEO/GEO, small-team marketing systems, and career development.

Online workshop Rp2.500.000+Offline workshop Rp4.000.000+Customized corporate training Rp5–10 juta+

Transportation and accommodation outside the agreed area are quoted separately.

Discuss a workshop →

How It Works

Simple process. Clear scope.

Discover

Share the business context, current situation, objective, and what is getting in the way.

Define

I recommend the most useful starting point, scope, timeline, deliverables, and final fee.

Build

Research, strategy, implementation, or system development happens against the agreed scope.

Review

We review the output, key decisions, learnings, and the next practical action.

FAQ

Before we work together.

Are the prices fixed?

The figures shown are starting prices. Final fees depend on business complexity, number of products/pages/channels, execution volume, access to existing data, and project timeline. Scope and price are confirmed before work begins.

Do you only work with B2B companies?

No, but B2B, industrial, technical, education, and service businesses are the strongest fit because those areas align closely with my experience and current specialization.

Can I hire Fraba Labs only for execution?

Yes, when the strategy is already clear. For unclear or complex projects, I may recommend a short discovery or audit first so execution is not built on assumptions.

Is advertising budget included?

No. Media spend is paid separately by the client. Management, campaign setup, creative scope, landing pages, and tracking are quoted based on the engagement.

Do website prices include hosting and domain?

No. Hosting, domain, paid plugins, premium themes, external software, and similar third-party costs are separate unless explicitly included in the proposal.

What if I do not know which service I need?

That is fine. Send the business context and current challenge through the Contact page. I will recommend the most practical starting point rather than forcing the project into the wrong package.

You don’t need to know which package to choose.

Tell me about the business, what you are trying to achieve, and what is currently getting in the way. I’ll help identify the most practical starting point.

Discuss Your Challenge →