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Case Study

Building a Marketing Team and Digital Growth System from a Small Base

A leadership case study on team scaling, organic growth, SEO, lead generation, B2B acquisition, and operational digitalization across multiple business lines.

CompanyPT Tiga Multi Global (3MG)
ScopeMarketing Leadership • Organic Growth • SEO • B2B/B2C Lead Generation
Status / ResultCompleted role — Head of Marketing, 2024–2025

Context

3MG operated across workforce training, placement, apprenticeship, and outsourcing-related services. The marketing function had to support multiple audiences and business lines while the team itself was still developing.

My role

I led the marketing department while the team grew from three people to a larger multi-function unit covering digital marketing, content, administration, social media, video, and IT support.

Selected results

4,000+Organic Instagram and TikTok audience growth in six months.
1,200B2C leads generated over six months.
4 clientsB2B TPD clients acquired within a two-month period.
90%Reduction in complaints after process and communication improvements.

Other outcomes included approximately 400 LinkedIn followers added in three months, page-one SEO visibility, a high-performing organic TikTok video reaching more than 136,000 views, and workflow digitalization that improved efficiency.

What changed

The important shift was moving from disconnected posting to a clearer operating system: role ownership, publishing cadence, performance targets, lead handling, reporting, and tighter coordination between marketing activity and business needs.

Leadership lesson

Small teams force a manager to be both generalist and specialist. I had to understand enough of content, ads, SEO, analytics, design workflow, and operations to make decisions—while still learning when to delegate and let people own their craft.

Portfolio lesson: marketing leadership is not doing every task yourself. It is building enough clarity, capability, and feedback loops that the team can produce consistent results without constant micromanagement.