Let’s Talk
Case Study

SEO & Lead System for Industrial Steel Supply

A search and content roadmap that mirrors how industrial steel buyers evaluate grade, application, size, urgency, cutting process, and supplier responsiveness.

CompanyPT Trust Steel Indo (TSI)
ScopeSEO • Product Content • Website Architecture • Lead Funnel
Status / ResultCurrent project — digital foundation & 30-day roadmap

Business context

Industrial steel buyers usually arrive with a specific need: a grade, diameter, plate size, application, replacement material, urgent requirement, or machining problem. That means the website and search strategy must reflect product logic—not generic corporate messaging.

Initial internal research identified S45C as a very high-priority material, with SCM440, SS400, SKD11, and SKD61 also important. Most materials are imported, while SS400 includes local supply. Typical cutting preparation requires approximately two to three days depending on the order and operational conditions.

Digital problem

The opportunity is to make product knowledge discoverable and commercially useful. A buyer searching for “S45C application,” “SKD11 plate,” or a material alternative should find a page that answers the technical question and creates a natural path to inquiry.

Proposed information architecture

  1. Material hub: an index of steel grades and categories.
  2. Grade pages: properties, applications, available forms/sizes, equivalent grades, and buying questions.
  3. Application pages: mold, shaft, machine component, tooling, fabrication, and other use cases.
  4. Technical knowledge: comparison articles, heat-treatment basics, machining considerations, and FAQs.
  5. Inquiry layer: RFQ / WhatsApp calls-to-action tied to grade, size, quantity, and timing.

30-day priorities

Foundation

Audit current digital presence, confirm priority products, map sales questions, and standardize product data.

Search

Create keyword clusters based on grade + application + form + problem, then prioritize pages that align with commercial importance.

Content

Publish product and application pages first, then educational content that supports comparison and material selection.

Lead flow

Connect high-intent pages to concise RFQ questions so sales receives better context before follow-up.

Measurement

Early success should be evaluated using index coverage, non-branded impressions, rankings for commercially relevant queries, product-page engagement, qualified inquiries, and sales feedback on lead quality.

Portfolio lesson: good industrial SEO starts with product structure and sales language. Keyword tools are useful, but they are not a substitute for understanding how customers actually buy.