Why rebuild the site?
The previous version of Fraba Labs looked like a traditional digital-marketer portfolio: service lists, personal stats, and a strong visual identity. The redesign keeps the brand energy while changing the information strategy.
The new objective is to make the site work as a career asset, authority hub, and evidence library—not just a digital brochure.
Design direction
- Preserve the teal–blue–purple visual identity.
- Use modern cards, softer gradients, stronger whitespace, and mobile-first layouts.
- Reduce decorative clutter and make strategic work easier to scan.
- Keep the interface personal without making it feel like a generic agency template.
Content architecture
The site is organized around four assets: positioning, proof, case studies, and insights. WordPress Projects store case studies, while Insights supports long-form SEO and thought leadership.
Technical approach
The website uses a custom lightweight WordPress theme rather than a heavy page builder. The theme includes responsive templates, project content types, editable homepage settings, basic schema, an inquiry form, and a content-sync system for starter material.
SEO objective
Over time, the site can target topics around B2B digital marketing, industrial SEO, GEO, product marketing, lead generation, and marketing operations—creating an owned search footprint that supports both career opportunities and future side income.